B4Development Foundation (B4D) is the MENA region’s first behavioral insights and nudge unit.

Founded in 2016 by the Supreme Committee for Delivery and Legacy – the entity tasked with the 2022 FIFA World Cup infrastructure, legacy and preparatory works –as the Qatar Behavioral Insights Unit (QBIU), B4D was officially incorporated as a foundation under the Qatar Financial Centre in 2019. This incorporation has broadened its global mandate to promote and replicate its nudge work and model around the world.

Leveraging behavioral insights (BI), B4D promotes evidence-based policies to address challenges with behavioral roots. Through rigorous experimentation, the foundation works with partner policymakers, organizations and individuals to make a change, one nudge at a time; a legacy built on behavioral  interventions that guide people’s everyday decision-making toward greater social impact, inclusive growth and good governance.

Since its establishment in 2016, B4D has evolved its mission, vision and role. Today, the foundation spearheads, builds and designs programs and initiatives for capacity building, knowledge exchange and research dissemination. In collaboration with worldwide counterparts and partners, B4D has also been lending technical assistance and advisory support on the setup of nudge and BI units in academic, governmental and non-governmental organizations around the world.